Guidelines on Environmental Claims
The Competition Bureau of Canada Releases Its Guidelines on Environmental Claims
The Competition Bureau of Canada has officially provided clarification on its expectations around environmental marketing by releasing guidelines in relation to the Royal Assent of Bill C-59 last year.
These new guidelines are relatively clear:
✨ Claims must be truthful and not misleading
✨ Product performance and environmental benefit claims must be backed by adequate and proper testing
✨ Claims about a business's environmental benefits must be substantiated using internationally recognized methodologies
Whether you're stating a product is “eco-friendly,” your operations are “carbon-neutral,” or your packaging is “sustainable,” these are now regulated claims and subject to scrutiny.
Read the official guidelines here: https://lnkd.in/eW4TCt_D
At Build Neutral, we help organizations navigate this changing landscape through:
🌱 ISO-compliant Life Cycle Assessments (LCAs)
🌱 Verified Environmental Product Declarations (EPDs)
🌱 Support in substantiating environmental claims with recognized standards
As Canada sharpens its lens on greenwashing, it’s never been more important to ensure your sustainability claims are grounded in evidence and Build Neutral is here to support you under the professional guidance of Dr. Shiva Zargar.
Let’s make sure your claims are as strong as your commitments.
Contact Information:
For further inquiries or services related to life cycle assessment (LCA), environmental product declarations (EPDs) and sustainable practices, please contact hello@buildneutral.ca
